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What is the Future of the Media?
Zappos Social Media I know, this question was asked a gazillion times before. And answered by much more profound minds than I could ever aspire to be. Let’s look at the question from a different angle....
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Branding and the Art of Zen
The Rock Garden While hosting a brand session in Kyoto, I was able to visit the Ryoanji Temple. Just like millions others, I didn’t come for the temple, I came for The Rock Garden. Built in the 15th...
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The Emergence of Niche Networks
Message Boards Facebook is a terrible tool to build communities outside of your immediate friends and family. It’s a good platform to maintain existing relationships. It performs badly when it comes to...
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10 Things Every Marketer Should Be Thankful For
1. Groupon’s IPO: We’ve wasted too much time, writing about Groupon’s problems, challenges, opportunities and internal machinations. I’m as guilty as anyone. The IPO filing moved the conversation...
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Facebook Hates My Friends
Whenever I go to Facebook, I tend to see the same people on top of my newsfeed (I love you all.) and a lot of (almost) strangers. I met some of them a few years back, made the connection, never to see...
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Embrace Your Competition
I love to run. When I started running marathons, I used to focus on one person I wanted to beat. I just ran them into the ground. Until I passed them and I had to find another competitor to beat. That...
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Since When Do We Have to ‘Like’ Someone Before We Begin a Conversation?
When the Web was young and digital marketing in its toddler shoes, a common practice was to require customers to fill out a form before they could access a site. Cheered on by “Get all the exciting...
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The Transformation Economy
Since the beginning of marketing time, the ultimate objective was always a transaction. You give me a A, I’ll give you B. Transactions have become even more important throughout the emergence of...
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The App Gold Rush is Over
Apps We saw it all before: the portal gold rush, the microsite gold rush, the Social Media gold rush. They all ended at one point and gave way to a more mature way of utilizing these new tools and...
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We Are All Direct Marketers Now
Mass Marketing dominated the last century: You need to reach the masses through as many channels as possible. You need retail stores, fliers, website, PR, Ads, Social Media, and and and and and…until...
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